Making Money Online 4 You » 7 Instagram Myths That You Need To Know

7 Instagram Myths That You Need To Know

Instagram Myths

Are you a victim of any of these Instagram myths ?

Instagram Myth #1:

Myth – Instagram only shows your posts to 10% of followers unless you pay to boost it. Ever since Instagram has changed its algorithm from the reverse chronological feed to a relevant sorted feed, this myth has started coming on.

Fact – When Instagram had the reverse chronological feed, its users were missing 70% of all posts and 50% of their friends’ and relatives’ posts. Instagram changed the algorithm because Instagram wanted people to stay on platform much longer.

And to do that, they needed to show people posts that they care about. That is when the relevancy sorting feed came in.

This change has made people spend more time on the app, Instagram says.

Since this new algorithm cares more about showing people more of the posts that they are interested in, certain accounts’ engagement has dropped, that led to this Instagram myth.

How does this affect you ?

It’s clear now that Instagram is showing posts according to what the user would love to engage with, it is more important now that you create content that your audience is interested in. This new algorithm change has also made it clear that engagement matters.

Quick engagement (shower of likes and comments soon after you post) tells Instagram that your post is interesting and worthy of reaching more people. Deep engagement (long meaningful comments, back and forth comments) also tells Instagram that your post is worth spreading.

What should you do ?

Make note of what your audience responds to better and produce more of such content. Ask questions to spark the conversation and then participate in the conversation to show Instagram that you’re not just pushing promotions, but you care about your followers.

Instagram Myth #2

Myth – Putting hashtags in the comments instead of captions lowers your reach. This can’t be more wrong… I personally have tried both, and have seen engagement in both the cases.

Fact – It doesn’t matter where you put your hashtags. It works both ways.

What should you do ?

You can put your hashtags in the comments or captions, it’s OKAY.

Instagram Myth #3

Myth – Switching to a business account lowers your reach. Many Instagram “Gurus” say that they switched to a business profile and their engagement suddenly dropped. And they advise business accounts to keep their accounts personal to “hide” themselves from Instagram that they are doing a business.

They also share facts like Instagram lowers your reach if you have a business account in order to get you to promote your posts so that they earn money! (Myth #1 that I just talked about). And that is why switching to a business account is not a good practice.

Fact – Yes, Instagram is a business and wants you to promote your posts, but this is what Instagram representatives said about this myth: “Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.”

What should you do ?

It doesn’t matter if you are on a business account or a personal account. It doesn’t affect your reach in any way. But, according to me, if your account is about business, switch it to business to access the amazing & valuable analytics, contact tools (email & phone) and advertising tools.

Instagram Myth #4

Myth – Shadowbanning is the act of blocking a user’s content on Instagram, in such a way that the user doesn’t know it’s happening. If you’re shadowbanned on Instagram, your content won’t appear on anyone’s feed unless they already follow you.

Fact – Shadowbanning is not a real thing. It doesn’t exist – at all. It is made up by Instagram users.

This is what Instagram representatives said about this: “Instagram doesn’t hide people’s content for posting too many hashtags or taking other actions.”

However, some activities may ban your account for some time. Like, a massive amount
of likes or following many accounts within a short time. But the aim of it is to get rid of spam and bots (or any other activities which look as such) and banning accounts which are using such practices.

What should you do ?

If you think your posts are getting hidden for some people, that is most probably because Instagram thinks that user is not interested in your content.

Remember, Instagram only shows content according to the user’s perspective and what it
thinks would interest that person. But, shadowbanning – is not real.

Instagram Myth #5

Myth – Using all features and most importantly the new features (Stories, Live, IGTV…) means that the overall performance of your Instagram efforts will be automatically improved. I’ve heard of this so many times.

Fact – Let’s bust this myth with what Instagram has to say about this already: “Instagram’s feed doesn’t favor users who use Stories, Live, or other special features of the app.”

What should you do ?

Just chill! Now that this myth has been busted you don’t have to worry about using ALL the features. So chill. But… this does not mean that you can stop using features at all and only post photos on Instagram.

Here’s why…

You need engagement on your posts and stories to show Instagram that your content is share-worthy. Now, since there are so many features available on Instagram, you can use a variety of engagements to prove that people like your content. 

Instagram Myth #6

Myth – You should only put 3-5 high-quality hashtags to get maximum reach. Using too many hashtags will lower your reach.

Fact – Instagram doesn’t care whether you use 5 hashtags or 30. All it cares is that you don’t use more than 30 hashtags. Think about it, why did Instagram put a maximum hashtags limit if it wanted to lower your reach for using all 30 of them ? Isn’t it thought-worthy ?

What should you do ?

Using fewer hashtags is like wasting your chances of getting the maximum reach. You’ve got 30 spots to fill to expand your post’s reach, so why not use them all ?

Instagram Myth #7

Myth – Video posts are favored by the Instagram algorithm over picture posts. Ahh… Many people might have suggested you to use video-posts more over photo posts because they get higher reach, right? Well, it turns out that Instagram doesn’t care if it is a video or photo.

Fact – Instagram says: “Feed ranking does not favor the photo or video format universally, but people’s feeds are tuned based on what kind of content they engage with, so if you never stop to watch videos you might see fewer of them.”

What should you do ?

Well, it doesn’t matter “algorithmically” which content you post, but since the algorithm is based on what people like most, producing a variety of content will help you reach those people who are only interested in videos or photos.

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