Email marketing has for many years been a popular and important advertising factor in internet business, because there are many advantages of email marketing if Email marketing is being done in the right way. That is why if you work with internet business, then it is an important factor that you also use email marketing as one of your advertising parameters, because email marketing performed in the right way can be a significant factor in the success of your internet business.
Email marketing has some unique advantages over other types of marketing within both online and offline marketing. One of the most important benefits of e-mail marketing is the ability to reach many people with relatively little effort. You can certainly reach out to many people with your message in other ways, but there is nothing as effective as email marketing to reach out to many people with the same message at once.
Another great advantage for email marketing is that there are extremely low costs associated with email marketing compared with other types of marketing. If you already have an email list, the cost of email marketing is minimal. Ideally, you already have a list of e-mail recipients, that have interests in your products and services, so there are no costs associated with sending relevant mails to this list.
All you have to do is to create an email with relevant and valuable content for your email list, and then the cost of sending e-mails is minimal. Therefore, email marketing is an extremely cheap and effective marketing method, if it is made in the right way.
The most obvious disadvantage of email marketing is the risk that your email marketing will be considered spam if you make your email marketing incorrect.
Therefore, it is very important that you organize your email advertising campaign in the right way so that your recipients each time they receive an email from you, feel that they receives some relevant and valuable information from you.
It is therefore important that you find your own style of how you would like to provide relevant and valuable information to your recipients on your email list within your niche.
Below you get some inspiration for what your emails could include:
Email Marketing Strategies – Find out why you send emails to your potential customers
It can be both difficult, scary and hard to take a step back and ask the very fundamental question:
“Should I even send emails, and if I have to, what is that goal ?”.
However, there is no way around is the email marketing area. Because if you do not know why you send emails and you do not have a goal with them, you’ll never get the email marketing channel to work.
Sorry. But that’s how it is.
Therefore, take a step back and ask yourself what feature your email marketing should have. For example, it may be that:
Educate potential customers and build trust so that they eventually realize that you are a partner they want to work and learn from.
Always stay ‘top of mind’ so even if a purchase decision takes half a year or a whole year, your business will always pop up in memory as soon as a potential customer needs help.
Educate existing customers to better use your products or services.
Once the target is fixed, you can much easier identify the target audience and optimize your emails to support it.
Email Marketing Strategies – Find the right balance between information and sales
OK. You have been allowed to send your potential customers e-mails. Then they should also have a good offer, right ?
The answer to that depends primarily on how far your potential customers are on the purchase journey and how much trust you have already built up at the recipient. Because if you are doing good content marketing, you are probably catching a lot of potential customers at the top of the funnel, where they have just started to care about what you are dealing with.
Therefore, it is only a fraction if your recipients are ready to smash the disk and decide whether to enter into a customer-supplier relationship.
A good rule of thumb says that your emails should consist of 90 percent relevant, valuable content and 10 percent sales. That way, you avoid scaring leads away before they have had an honest chance to get to know you.
Email Marketing Strategies – Relationship between registration form and newsletter
Email is a relatively intimate channel because the recipient invites you to communicate with him or her on the same terms as colleagues, friends, friends and family. Often the emails end up in the same inbox.
Therefore, it is also essential that there is consistency between what you promise on the page where the recipient signs up, and what you actually put in your e-mails. Be as specific as possible when you create your login page. Tell the recipient exactly what he or she can expect to receive from you – and about how often it will happen.
Email Marketing Strategies – Type good subject lines (and do not forget preview text)
Just because your potential customers have signed up to receive your emails, it’s far from certain that they open them too. Opening rates vary a lot, but often it is it is between 30 and 40 percent, but it may be lower.
The key to opening an email is the subject line. This is where you must convince your recipient that he or she will spend the next 10-30 seconds opening your email and reading it instead of throwing it in the virtual bin.
And how do you do that ?
Make clear what the recipient gets out of the email – for example, “Learn All About ..”, “Get the Best …” or “Do not Miss …”.
Personalize your emails so that they are as relevant to each recipient as possible.
Just speak out of the bag. When the recipient is skimming emails, you do not have time to be tall in the spit. Therefore, keep your subject lines under 50 characters, and do not fool if they make the message harder to decode.
Test different versions of your subject lines on some of your recipients before sending the email to the rest. Even the most accomplished content marketers can not always predict which subject line gives the highest opening rate.
Email Marketing Strategies – Create one primary call-to-action
What should happen after the recipient has opened your email ? That question you need to be able to answer in order to optimize your email to drive leads in the right direction. Otherwise, you may not like to press “Send”. This applies regardless of whether your goal of the email is to get your recipients to:
- Read a blog post.
- Fill out the form on a landing page to download an e book.
- Buy a new product in your web-shop.
- Click on an affiliate link.
- Or something else
Help your recipient by making clear what the next natural step is. Otherwise, it’s very likely that he or she just archives the email before you can now say “conversion.”
Email Marketing Strategies – Keep design and text to a minimum
Designing and implementing HTML templates for emails is a chapter by itself. And well, notice a chapter that not many developers want to cope with. When developing common websites, there are a number of standards that you can follow to make your design look similar to all devices.
This is not the case with emails that appear very differently depending on whether a user opens it on their iPhone, Gmail, Outlook or one of the many other email clients that exist.
At the same time, you only have a short time to convince your recipient that it was the right choice she made when she chose to open your newsletter. Therefore, keep both text and design as simple as possible. It increases the likelihood that you will come through with your message when it is not lost in messy design and intricate sentence constructions.
Finally, it is also much easier to optimize a simple HTML template for both desktop, tablet and mobile.
Email Marketing Strategies – Make it easy for recipients to opt out
Email marketing has a bad reputation – and for good reason.
Too many companies do everything they can to make it difficult for the recipients to get out when they have signed up. Because once a user has unsubscribed, it is a lost opportunity.
Guess what – If the user want to unsubscribe, the opportunity has been lost a long time ago. And the recipient will only be more mad in the riot of being unable to express himself and not be able to opt out.
You also risk being blacklisted as spammers with the big email clients like Gmail and Outlook (and who wants that ? ).
Therefore, make it easy for your recipients to opt out by linking to the bottom of the email, for example, “Unsubscribe All Emails.”
Email Marketing Strategies – Test, test and test (and test again)
Following the above points, you have come a big step closer to getting more success with your marketing emails.
However, one of the most important thing you can do for your email marketing is to test, test and test.
Firstly, you should test it technically. Does your email look as it should in the most widely used platforms ? Most modern email platforms have tests built-in, and in the best you can watch screenshots on how the email looks like, for example, an iPhone, Gmail, and Outlook.
Secondly, you need to know when the year, month, week and day make the most of sending your emails. How does it affect the opening rate, for example, if you send just before people go for lunch ? Or when they have put the children to bed ? It depends entirely on your target audience. And you can only find the answer by trying out.
Finally, you can test the content. Not just the subject lines as described earlier. For example, also test which call-to-action gives the most clicks and how it affects the opening rate if you change the sender’s name.
You have now got some useful tips about email marketing strategies and let us recap:
- Find out what the purpose of your emails is.
- Create the right balance between information and sales.
- Create a connection between what you promise in the enrollment form and what you send.
- Write good subject lines.
- Have one primary call-to-action.
- Keep design and text in a minimum.
- Make it easy for recipients to opt out.
- Test, test and test (and test again).