At this FAQ section you will have common questions and answers that I often receive relating to Social Media.
FAQ - Social Media
It is important that you have a plan for promoting your website/blog so that you get traffic to your website/blog and here is Social Media Marketing an important factor.
Maybe you have heard about the loss of organic reach in Social Media, particularly on Facebook. While this is true, Social Media is still an important promotion factor for your website/blog and therefore, I will here talk about using Social Media for your business.
Building a Social Media audience is important for social proof. As new people encounter your blog, they will want to understand your authority and expertise before taking your advice. The number of followers you have supports that. And while yes, some organic reach has declined, it’s not gone. Not even on Facebook. In fact, Social platforms like Pinterest are generating more organic reach for blogs than ever before.
1. Which social media platforms are important to your Social Marketing strategy ?
In my opinion the key social media platforms to consider are:
- Facebook – page for social proof and advertising, group to build community.
- Pinterest – blog branded account for own pins and sharing others pins.
- Instagram – blog branded account for own pictures and stories.
- YouTube – channel for videos.
- Twitter – profile for own tweets and retweeting relevant content.
- LinkedIn – if your content appeals to a professional audience.
Realistically, you could spend way too much time on Social Media. Therefore, it is important to choose one or two platforms where you will focus and then set any others to largely run on autopilot by using Social Media scheduling.
My strategy is currently to focus my highest energy on Pinterest – You can read more about why Pinterest is important for your website/blog – Click Here
My secondary focus is Facebook, in particular, my Facebook group – You can see my Facebook Group Here – Click Here
By tracking my Google analytics I can see both these 2 Social Media Platforms are driving both my highest engagement on the platform and the highest click through to my website.
2. How will you create content for Social Media ?
Your Social Media communities will receive updates on your blog posts if you share links on your feeds. But that’s not enough. I use Canva – www.canva.com – to create visuals to support additional content for my Engage/Entertain/Educate strategy.
For every blog post, this is when you can create your own eye-catching images to help engage your readers and entice them to click through to your blog. The social media platforms have become extremely visual so it’s important to prioritize this.
3. How often will you post content ?
This is the tricky one. It’s different for every platform and at the beginning of your blogging journey, you will never feel like you have enough content.
Generally speaking, I post to Facebook once per day, and Pinterest around 30 pins per day. On Twitter 3-4 times per week.
But how is that possible if you’re just creating one blog post per week ?
That’s where the additional visual content comes in. I batch create quotes, tips, and thoughts in Canva to fill in those gaps. On Twitter, I curate other people’s content as well as my own. And on Pinterest, I share a stack of other people’s pins.
But remember that Social media is a very individual experience, so make sure you are watching your website/blogs progress relating to your Social Media and adjust your Social Media marketing strategy all the time based on your current Social Media experience.
My favorite Social Media marketing is Pinterest………………... WHY ?
Often when you post on a Social Media, such as Facebook or Instagram, it disappears within a day, and therefore you must hope, that people see that post within 1-2 days – right ?
But, when you pin something on Pinterest, that same pin could be working for you YEARS later, and therefore, over time one pin at Pinterest can give massive traffic to your website.
The reason why your pins at Pinterest can be working for a long time is that Pinterest is actually a Visual Search Engine, and work the same way as Google, but just with more visual images.
Therefore I love Pinterest and I want to show you how you can grow your blog too! So let’s dig in!
1. HAVE A PINTEREST BUSINESS ACCOUNT
If you are planning to use Pinterest for your blog; you need to have a business account. You can either create a new account or convert your personal account to a business account. It’s easy and it’s still free. By doing so, you will be able to use exclusive features like Pinterest analytics.
Having access to analytics is very important because this is where you can gather information on all the activity happening on your Pinterest account and see which pins are doing well and which ones aren’t. Concrete data will help you improve your Pinterest strategy.
2. MAKE YOUR PINTEREST ACCOUNT HAVE BRAND CONSISTENCY
For your account to look and feel professional, you need to be consistent with your brand identity. You need to use the same aesthetics as you do on your website. This means using the same color schemes, fonts, etc.
Therefore, Once someone takes a look at your profile page, they should already be able to grasp your blog’s theme, without even reading the descriptions. This includes having a great profile picture as well. As a blogger, you can use a fun and inviting photo that shows off your personality.
3. HAVE A COMPLETE BIO
You need to fill out all the descriptions, titles, and links on your account. Since you will be using a Pinterest business account, you are now allowed to fill up the name of your blog or business instead of your personal name. In your Pinterest bio includes keywords your targeted reader would be searching for.
4. CREATE PINTEREST BOARDS RELATED TO YOUR BLOG
Pinterest is full of amazing photos, recipes, products, etc., but it doesn’t mean you should pin everything.
What you pin should be consistent with what your business or blog is all about. It’s tempting to pin that delicious looking chocolate cake, but if your blog is about fashion then your followers might get confused.
Create secret boards if you want to use your business account as a personal account. For your public boards, create ones that reflect who you are as a brand and a business.
5. JOIN PINTEREST GROUP BOARDS
Group boards are Pinterest boards with multiple contributors and each contributor can add new content to the board and are an amazing way to get your pins in front of new pinners.
Most group boards will have rules that you need to follow. Typically, you can find the rules and instructions on how to apply to a group board in the board’s description.
6. PIN OFTEN
The more pinning activity you have on your account, the more engaged your followers will be with your content and you will rank higher in Pinterest’s Smart Feed algorithm.
I recommend pinning at least 30 pins per day. However, you can absolutely pin more! If you are really trying to grow your account I recommend pinning 50-100 pins per day. That may sound like a lot, but luckily for us, there are schedulers to plan out your pins for the week.
Tailwind – https://www.tailwindapp.com/ – is one of the best Pinterest schedulers out there and it’s very easy to use. You can set it up and then it automates almost all of your pinning processes. It seriously is a lifesaver for busy bloggers!
7. PICK GREAT PINS
Be selective of what you pin. In addition to only pinning content that is relevant to your blog, you need to pin posts with great images. Horizontal photos get less attention than vertical photos. Choose tall vertical photos with beautiful composition and colors.
8. INSTALL A PIN IT BUTTON
Installing a “Pin It” button on your website makes it easier for your visitors to pin your content. It’s a quick feature that will boost your pins and direct more traffic to your site. Make sure that with each post you have a vertical, high-quality image specifically created for Pinterest that they can share.
9. MAKE YOUR SITE MOBILE RESPONSIVE
Over 80% of Pinterest traffic comes from mobile devices. If your site is not mobile responsive once the reader gets there, they probably won’t stick around for long.
Mobile responsiveness is when a site automatically adjusts its sizing, layout, and proportions to display better on a mobile device.
Try viewing your site on a phone to see how user-friendly it is. There are many WordPress themes – https://wordpress.com – that are mobile responsive and SquareSpace templates – https://www.squarespace.com/ – are automatically mobile
Firstly, why Pinterest ? Why not Facebook or Twitter?
Because the best thing you can do for your blog is gaining organic traffic. Organic traffic comes from a Search Engine.
While Pinterest has a social aspect (you can follow people, be followed, leave comments on pins and join Pinterest communities) it’s also a Search Engine. I like to call it a prettier Google.
Being found on Pinterest (if you know how to do it) is so much easier than coming up on the first page of Google.
If people that arrive at your blog have found you on a Search Engine this often means that they are interested in your topic and, if your content delivers, they will stick around.
An issue with Twitter, Facebook or Instagram is that your posts are short-lived. They appear in the newsfeed for a couple of hours only to be replaced with some new content soon after.
With Pinterest however, the half-life of a pin is 6 months. This means that once your blog post is on Pinterest people can find it forever.
Don’t get me wrong, I’m not saying that you shouldn’t use other social networks. In fact, I encourage you to also use some unconventional platforms.
But believe me, once you understand how Pinterest works, Pinterest will be your best friend for your business.
How does Pinterest work for a normal user ?
People use Pinterest to find content that they want to read or save for future reference.
People can go onto Pinterest just to browse around. If this is the case, they will scroll through the Pinterest smart feed and read or save what attracts their attention.
Let’s say that I’m waiting for the bus and I have 15 minutes to kill. Sometimes I would probably open Pinterest and start scrolling through the home feed. If I found a pin about my interest ex. pets I probably will click on it and read the post linked to it. If the post is interesting I will save that pin for future reference on my pet board. Or if I find the pin but my bus is approaching I will pin it on my pet board for later.
Another way to use Pinterest is to go there with an idea in mind and search for it (using Pinterest “search engine capabilities”). Next, you choose between the pins shown on the search result feed.
Let’s say that I’m planning a trip to Vietnam. What I would do is type in my keyword Vietnam on the Pinterest search bar and pin all the pins that I think are useful to my board “trip to Vietnam”. Then I can read them when for example I’m planning my travel.
How you should use Pinterest for your business
Your goal is to make your pins findable and clickable on Pinterest and you can read more about how to use Pinterest THE RIGHT WAY for your business – Click Here
Pinterest resources to use
To help my Pinterest grow I use some resources that are really valuable.
Here are some Pinterest tools that I can recommend:
Tailwind – https://www.tailwindapp.com/ – I use Tailwind as a scheduler for Pinterest and a life saver. We will talk about it but you can start reading why I love Tailwind so much here.
Canva – https://www.canva.com/ – Canva is a really easy to use Graphic app. I use Canva to create some of my pins but I also use Visme and Photoshop.
Social Warfare – https://warfareplugins.com/ – I use Social warfare for all of my social networks but primarily for Pinterest because it really does make Pinterest marketing so much easier, because Social Warfare makes sharing your content fast and easy.
MiloTree – https://milotree.com/ – MiloTree is a very good tool if you need to grow your Pinterest followers.
Pingroupie – https://pingroupie.com/ – You can use Pingroupie find Pinterest Group Boards, that can help your Pinterest Marketing.
Here are 10 ways Pinterest can help your business to make money:
1. Increase ad revenue from your website.
One of the most passive ways to earn online income is through placing ads on your website. With ads, it comes down to two things – traffic and clicks.
By using Pinterest you are able to send more traffic back to your website, and with more traffic to your website, then ad income will naturally increase.
2. Sending Pinterest visitors to a landing page.
Visitors on Pinterest are generally looking for ideas or help to solve a problem.
By creating a pin that sends readers to a landing page, you can help your visitors to provide a free, immediate solution in exchange for your visitor’s email address.
This creates a win-win for everyone. Your audience is able to receive free help, and your business grows as a source of authority in your niche.
3. You can through Pinterest promote your brand’s products and services.
Depending on your business model, you can through Pinterest promote an array of products and services, such as:
- Book or ebook.
- Services (web-design, photography, babysitting, dog walking, etc.).
- Etsy shop.
- Home decor.
- Food-related topics (cook-books, kitchen equipment, meal plans, etc.)
- Pet-related topics.
- Fitness (videos, dietary, etc.)
- Digital products (printables).
- and more!
4. Give away a freebie through your Pinterest marketing.
As I mentioned above, you can send Pinterest visitors to a landing page in exchange for an email opt-in, and that is a great way to grow your audience and provide value to your readers.
If you are wondering what you can provide as a ‘freebie’, here is a few ideas:
- Digital chapter from your e-book.
- Tips about a service-based business (ex: 5 ways how making money online can change your life).
- Recipes for weight-loss.
- Exercise tips.
- Dating tips.
- Printable checklists (ex: travel checklist).
5. Through Pinterest, you can attract new customers for your service-based business.
If you have a service based company, you should also be on Pinterest!
Pinterest is a great resource to find new customers, regardless if you are seeking local customers or online customers.
With Pinterest you can get potential customers to these pages on your website so that they can learn more about your company and business:
- Home page.
- Work with us / Serviced Offered.
- Where your business is located.
6. You can through Pinterest partner with companies to create sponsored content.
Depending on your brand’s niche, partnering with another company can help grow your business.
Here are some of the benefits of creating sponsored content:
- Sponsored content can include blog posts, articles, videos, social media promotion, email campaigns and more!
- Sponsored content is financial compensation and/or complementary products and services. This is a great way to increase your revenue!
- Sponsorships can increase your brand’s authority, which can lead to more paid opportunities!
Creating pins that send readers to view your sponsored content can help grow your brand and increase your authority.
This is also a great way for the sponsor to promote your pins and send new traffic to your website as well!
7. With Pinterest, you can share your ‘About’ page so your Pinterest audience can get to know you and your brand.
Before making a sale or landing a customer, readers want to know who YOU are and what your company is all about!
Create a pin that sends readers to your ‘About’ page so they can learn about your background to build trust with your potential customers.
8. Insert affiliate links into high performing posts to increase your revenue.
If you have a Pinterest pin that is getting a lot of clicks, make sure you are optimizing the click-through content, such as a blog post or video.
Make sure to include at least one affiliate link within the content.
- An affiliate link is a URL link a reader can click on that allows you to earn a commission.
- A commission can be in the form of financial compensation, credit, etc.
For example, let’s say you are sharing a tutorial on how to find something, then it would be helpful to provide the reader with any necessary links needed.
This saves the reader time from doing additional research, and allows you an opportunity to make revenue!
9. Add a resource / recommendations page.
Through Pinterest Pin’s you can send your potential customers directly to your company’s resources page. This allows the potential customer to know what products and services you would recommend to others.
Only recommend products that you have personally used, trust and believe in!
This can include things like:
- Products you or your company have used or tested.
- Service-based businesses.
- Sponsors you have worked with in the past.
- Helpful tutorials or additional training.
- Complimentary brands.
10. Increase the engagement of your audience with a “round up” or “category” page.
Create a one-page round-up that shows your website’s best content or a specific category that can help a reader that is visiting your website.
This is a great place to send your Pinterest traffic because readers will often bookmark this type of page and refer back to it for reference!
This can include things like:
- List of niche-specific blog posts or content articles.
- Your best selling brand products.
- Gift guides (holiday, birthday, themed).
- And more!
A lot of people are using Instagram with success to promote their business, but there are also a lot of people using a lot of time on Instagram to promote their business and getting very less in return.
Therefore, it is important that if you are using Instagram to promote your business you want to make sure, that you are spending your hours on Instagram correctly (otherwise you risk investing a ton of time and seeing no results!)
Read the Instagram mistakes below and make sure you aren’t committing these “insta-crimes”!
1. Posting too regularly to Instagram
Yep, you heard me. Posting too much is a real thing! While some insta-gurus may encourage posting multiple times a day, I suggest straying from that strategy. While it can work in some circumstances, most Instagram users don’t want to be flooded with content from one person, all day, every day.
Instead, sticking to one post per day, or even one post every other day (gasp!) can actually lead to much better results. One of my friends, that has great success using Instagram for her business like to keep her posts spread out because she finds that she is getting more engagement when she gives the posts time to “shine” if you will.
When she posts two images too closely together, the first image stops getting engagement. So, therefore she recommends, that if you want an account that has great engagement on every image (which is key to proving your authority and getting brand sponsorships!) try spreading your posts out.
2. Not engaging with people outside of your current audience (i.e. your “target market”)
Here’s the thing…. posting pretty pictures is not enough to grow a following. You 100% have to make time to seek out your potential audience and engage with them. That means regularly giving other users likes and genuine comments (like you want to receive on your posts!).
By doing this you show that not only are you a real, authentic Instagram user (IG rewards this!), you also create a stream of targeted traffic to your feed.
How many times has someone liked or commented on your post and you immediately went over to their feed to see who they were ? This will happen for you too! When they land on your profile they’re going to see your amazing content, well-written captions, strong focus and from there, they can’t help but follow!
Skipping this step is a BIG mistake, so please, set time aside and make this a priority.
3. Sharing content that doesn’t help your overall business goal
It is important to have a “strong business focus” for your Instagram account. Despite that, this is the #1 mistake I see on Instagram. It can be tempting to share your day to day life but it can be really detrimental to your growth if your audience isn’t expecting it or isn’t interested in it (no offense!).
You want to make sure that everything you’re posting falls in line with your business focus because that is what keeps your audience engaged and “retained”. They’re less likely to unfollow if you keep giving them the content they signed up for.
Need to break away from your focus ? Use your stories to stray a bit (but not too much!). These unpolished, behind-the-scenes pieces of content can give you and your audience variety without turning them off. Alternatively, create a personal profile where you can post whatever you want, whenever you want!
4. Following a ton of people, just to unfollow them a day later
Ahh.. the coveted “follow & unfollow” strategy. The more you learn about Instagram the more you’ll learn how much people hate this tactic. If you’re haphazardly following people and as soon as they follow you back, you unfollow them, you’re making a big mistake. You’re damaging your reputation and filling your following with people who likely won’t turn into customers down the road.
But, that doesn’t mean there isn’t merit to this strategy – you just need to adjust it to work in your favor (yes, I’m saying there is a way to follow people without it feeling slimy or spammy!).
Think of it this way: when you follow someone your name appears in their notification tab, they then check out your feed and maybe choose to follow you, like your posts, visit your link, etc. By simply tapping a button you’ve put your account in front of someone who’s potentially interested in what you have to offer. This tactic is NO different than buying an ad for your business on Facebook, except it’s FREE!
So, how are you doing with your Instagram account ? Are you making any of the above mistakes ? If so, now is the time to adjust! The longer you wait to improve your Instagram business strategy, the further you are away from reaching your Instagram business goals.
I want to share with you the top 5 lessons I learned from marketing my business on Instagram.
The purpose of sharing these with you is that you can learn from my lessons and get on the right path from the very beginning of your Instagram journey and you don’t have to wander around to find ‘what works’ like I had to!
Here are the lessons…
1. People follow for VALUE
Value can be in the form of motivation, education, awareness or even entertainment. Tell me how many accounts do you follow that put out random posts ?
I guess very few. At the least, accounts you follow will be entertaining you. You don’t follow a junk account and no one does. Therefore value-providing accounts grow faster.
What value can people expect to receive when they follow your Instagram business account ?
There are many ways you can provide value to your followers and these values can be in terms of:
- Helping followers to decide which product suits best as per their needs.
- Educating them about how to pick the right products or services.
- Entertaining them by showing your product luxury…..
2. Competition is not bad
If you see similar Instagram accounts, it means that there is demand for it. But that doesn’t mean you let your guard down.
You need to think about:
- How your account’s purpose is aligned with the underlying drivers behind why people follow an account and buy their products.
- What is different about the value that your account provides.
- Do a content audit of the influencers’ accounts that fulfill the same purpose as your account…
What value are they providing ?
Which hashtags are they using ?
How many times do they post in a day ?
Which of their posts go viral ?
The main purpose of this is to find out what is working for YOUR audience…
Now see what you can model for your own Instagram account so that you can grow faster on Instagram.
3. Marketing starts with the content creation phase
Most of us view marketing and content creation as two separate things.
But they’re not. I’ve made this mistake too.
Content creation and content strategy is a part of the marketing strategy. The earlier you understand this and start implementing, the more successful your Instagram account will be.
4. Don’t make the only purpose of your Instagram account to MAKE MONEY
Most of the Instagram accounts make this mistake once they start making money… But this is not what you are supposed to do.
Your purpose should be solely to help your audience, and can you help your audience the money will also come to you.
People will trust you from their hearts if they feel they are getting value from your Instagram account.
I can’t tell how many products I’ve bought from a brand over other competitors only because I love the brand’s services! And trust me, I’m not the only person who does this.
Therefore, think of your Instagram account as a service you are providing to your audience.
This will pay off in the long run…
5. Your content strategy can make or break your Instagram success…
The content marketing strategy is there for a few reasons. These are the phases through which your account should go through…
- Get your audience (= followers) aware of that they have a problem that needs to be solved (It could be as small as to lack of motivation!).
- Get them to view YOU as an expert and trust you with the subject.
- Gather their interest, their constant engagement; and,
- Build anticipation for your upcoming product/an affiliate product.
An Instagram content marketing strategy is built to fulfill all these phases successfully so that your followers move smoothly towards your end goal.
Here are some of the best tools available for obtaining insights, driving results and leveraging Instagram:
Planoly – Planoly is a fantastic tool for Instagram planning. It allows you to put your photos into your grid and move them around until you have the cohesive look you want. You’ll end up with a gorgeous grid, instead of a set of 9 haphazard photos.
Tailwind – Tailwind is another Instagram planning app that allows you to plan and schedule your photos ahead of time.
Iconosquare – Iconosquare is the ultimate Instagram analytics app. It’s got numbers on engagement rates, follower rates, and pretty much everything else under the sun.
A Color Story – A Color Story is a photo editing app with amazing filters.
VSCO – VSCO is a photo editing app with awesome tools and filters to make your photos stand out.
Facetune 2 – Facetune is a photo editing app that’s great for editing faces. It’s got tons of fancy tools to get rid of blemishes and other such undesirable things.
Snapseed – Snapseed is a powerful photo editing app that’s great for editing the details in any photo.
Afterlight – Afterlight is a photo editing app with great tools and filters.
Over – Over is a graphic design app that allows you to make illustrated graphics or promo graphics with or without text.
Canva – Canva is a fantastic graphic design tool on desktop or app that allows you to make all kinds of graphics.
Word Swag – Word Swag is a great app for making quote graphics.
Boomerang – Boomerang makes 4 second GIFs of your videos on a loop.
Storeo – Storeo takes your video and breaks it into 15-second segments so that it fits into Instagram Stories.
Layout – Layout is a great app for creating photo collages.
Quik – Quik (by Go Pro) is a great app for creating videos or photo slideshows, with or without music.
Hashtagger – Hashtagger allows you to find new hashtags. You input the hashtag that you’re using, and it suggests other hashtags that are commonly used with that hashtag.
Linktree – Linktree allows you to create a little landing page with buttons for all of your links. You can then use your Linktree link as the one link in your Instagram profile. When people click it, they’ll get the landing page with buttons for all of the places you want them to go. Pretty nifty.