Without good keyword research there is a big risk, that you will not get enough relevant traffic to your business website, and without relevant traffic you can’t make sales. Without sales you’re in the same boat as 95% of all the other penniless business marketers.
A keyword research analysis is basically about finding out what your potential customers are looking for on Google. For example, when your customers find your product or service, it’s important for you to know which keywords your potential customers use to find the product or service, that your business offer.
Finding your potential customers is just one of the reasons to focus with a good keyword research analysis. Another reason is that you can look at the competitors of your business to find out how high competition there is on the different keywords.
Once you’ve found out what your customers use of keywords, the competition of the different keywords, you can create more relevant content that eventually creates more traffic to your website, and hereby better be able to reach your customers.
If your keyword research is based on randomly selected keywords that you think your audience is using, you are risking to get top rankings on keywords that nobody or just a few people are searching for. Therefore, the main purpose of making a keyword research analysis is to find out which keywords your potential customers uses.
Keyword research is therefore about getting the perfect match between searched relevant keywords for the products of your business and the competition from other websites that also use that relevant keyword/keyword phrase.
How To Do A Keyword Research – This is important factors when you make keyword research:
How To Do A Keyword Research – Make a list of all the relevant keywords that you can think of
Start with a brainstorm of all the relevant keywords you can think of within your niche. For example, ask the following questions: What does your business offer ? What is the benefit of shopping with you ? Which problem solves your product / service ? Who is your target audience ?
How To Do A Keyword Research – Ask your family, friends and network
You can often also get inspiration about keywords for your niche from your family, friends and your network. It is valuable knowledge to get input from these groups and
often other words come into play, when you get some sparring on your own brainstorm.
How To Do A Keyword Research – Use Google Adwords Keyword Planner
A very valuable tool to find relevant keywords for your niche is Google Adwords Keyword Planner. Google Keyword Planner is Google’s own tool, so you can be reasonably sure that it will give you credible data. You have access to the Keyword Planner if you have an AdWords account. You can create a free Google Adwords account – Click Here
Google Keyword Planner is a very valuable tool when creating an accurate keyword analysis. You take all the words from your original keyword list and plot them into Google Keyword Planner, and receive a lot of valuable keyword information from Google.
You will be presented with the average number of searches per month on each keyword. At
the same time, you can see if high, medium or low competition is considered for your chosen keywords. Both are essential parameters if you ultimately have to get the most optimal plan for your keywords.
How To Do A Keyword Research – Be critical about the selection of keywords
Although the Google Keyword planner gives you valuable information about relevant keywords, you should be critical about the selection of specific subject terms and keyword terms. If you know the target audience need and search for these, it’s okay, but in many cases it will be good to complement familiar expressions of the keywords. Otherwise, optimization may be too targeted against a very small audience.
How To Do A Keyword Research – Do not necessarily go for volume
“But why not just pick the keywords that have the most searches a month” ? Well, these keywords with high monthly volume is almost believed to potentially capture a big audience, but it’s not necessarily the strategy that gives you the best results.
First, broad keywords with a lot of searches are often accompanied by very hard competition.
You will probably be opposed to some strong players in your niche and often it can be a waste of time – especially if your website is relative new – to try ranking for these high competition keywords.
At the same time, broad search terms with many searches will give you qualified traffic, and there will naturally be longer from a search to a purchase than if you focus on niche phrases or long-tail keywords.
Users have become more specific today in their searches, so consider carefully whether you should not neglect the many searches for words with fewer searches, but with more relevance, and less competition.
With more relevance from a specific keyword relating to your business, a person who visit your website through this kind of keyword/keyword phrase is much closer to a buy, than a visitor who come to your website from a broad keyword.
How To Do A Keyword Research – Find keywords with nice search and less competition
As mentioned, there will often be a high level of competition on the most used keywords. Therefore, create a priority keyword list, and choose your keywords carefully and prepare for hard work if you want to rank for the most used keywords in your niche.
And also keep in mind, that it is not necessarily an advantage to be found on these broad keywords. It might give a lot of traffic to your website, but is it potential customers for your business ?
Instead, you should consider finding keywords for your niche, where you get quality visitors ready to shop/buy. Therefore, consider instead to find good alternative keywords and search phrases with nice search and less competition.
Always keep in mind that it’s about finding the keywords your potential customers use when searching for your the kind of product/services, that your business offer.
How To Do A Keyword Research – This is a basic step-by-step keyword research mini guide that you can use
When you have created your keyword list for your niche as mentioned above the next step is to continue with the Google keyword tool. As mentioned this is a free tool by Google that gives you everything you need to figure out which keywords you want to target and those you want to avoid.
Don’t think that because this is a free keyword research tool it is inferior. The reason Google has provided this tool is because it benefits Google to have well informed marketers, that by using this keyword tool has easier to deliver quality content, that people are interested in.
Google lives from helping people to find quality content on the internet, and if people are not able to find quality content on the internet, Google would not exist. Therefore, it gives good sense, when Google helps people to create quality content that people are searching for with the Google keyword tool.
How To Do A Keyword Research – How To Find Great Keywords
Finding just the right keyword is a combination of 3 things:
- Monthly Traffic and Keyword Use.
- Article Power.
Monthly Traffic and Keyword Use
The minimum amount of traffic a keyword should have depends on its use. If you are choosing one to use as a domain name, the keyword should have more monthly searches than one you intend to use for a post or article on your blog.
Here are some rough estimates for monthly traffic:
- Keywords for Domains = minimum 1000 monthly searches.
- Keyword for Articles = minimum 100 monthly searches.
- Secondary keywords used throughout your article = minimum 50 monthly searches.
This is the important thing to remember. Don’t use your keyword too many times. Write your articles naturally so that the reader can enjoy it. If the reader does not enjoy it, they will not read it, and leave your website quickly, which will affect your rankings. It makes no difference how many people see your post/article if no one reads and
If you have a relative new website, don’t tend to bother with keywords/keyword phrases that have more than 100 competition regardless of how many searches it gets’s.
The lower the competition is, the better you will rank. If you have a relative new website, I will use anything that has less than 100 competitions, because I know how to get first page results with that keyword phrase, if I at the same time do some good SEO work on the keyword/ keyword phrase.
When your website get more authority and age you can raise the number of competitions you can accept to for a keyword/keyword phrase.
Sometimes the keyword/keyword phrase only get 50 monthly searches but if I know it’s 50 guaranteed, sure I will use it.
That is 50 visitors each month. So, one article with that keyword and I can count on roughly 600 views per year.
This refers to how useful the key phrase would be as the title of your post/article. For example, “keyword research tools seo” get’s around 220 monthly searches and only has about 80 competition, but it is not a natural keyword phrase from a human perspective.
A better and more natural keyword phrase from a human perspective would be “keyword research tool for seo” and this keyword phrase also gets around 220 monthly searches and also has an 80 competition.
When you find relevant keyword phrases you should think about writing to the reader using the relevant keyword phrase the best and most natural way. That trumps all else.
How To Use Keywords In Your Articles
The general rule of thumb is, you go for several keywords at the same time but you will have one main keyword. This main keyword/keyword phrase is also going to be the name of your article.
You will want to use this keyword/keyword phrase in the opening paragraph, a few times throughout the article, and again toward the bottom. I don’t always follow this exact formula every time. I prefer to write more for the reader and sometimes this keyword structure does not always fit the best in the article, but do it when you can.
The other keywords you picked up relating to your main keyword phrase can also get you some traffic as well if you can find a meaningful way to place them in the article. I don’t care how good the word is, if it doesn’t fit don’t use it.
If you use WordPress as your CMS then the Yoast plugin is very helpful to assist you in making your articles SEO optimized with your keyword/keyword phrase.
A good keyword research is the fundamental of all the Search Engine Optimization (SEO) work for your business.
Let me repeat what I was saying in the start of this article – without relevant traffic you can’t make sales and without sales you’re in the same boat as 95% of all the other penniless business marketers.
Even if you are super familiar with your niche, a good SEO keyword research tool can still help you discover new or related phrases to target with.
Further a good SEO keyword research tool, can give you insight into which keywords/keyword phrases that could potentially get the most traffic to your website, so you can decide to put the most efficient keywords in to your posts/articles.
And last but not least a good SEO keyword research tool can SAVE you a lot of time.
There are some different paid keyword research tools on the market and these can be very helpful, but if you are new to keyword research it is fine for a start to use the free one – Google Keyword planner tool.
If you want to spend money on a paid keyword tool, and the good ones have more features than the free ones have – I recommend you to read my review about one of the best
keyword research tools on the market – Click Here