Making Money Online 4 You » How To Use Pinterest To Market Your Business – The Right Way

How To Use Pinterest To Market Your Business – The Right Way

How To Use Pinterest To Market Your Business - The Right Way

Do you want to know why Pinterest is my number 1 Social Media Platform which I use for my online business ?

The main reason why I’m obsessed with Pinterest is because it’s all about working SMARTER. When you post something on Facebook or Instagram, it disappears within a day, and
therefore you must hope, that people see that post within 1-2 days – right ?

 

When you pin something on Pinterest, that same pin could be working for you YEARS later, and therefore, over time one pin at Pinterest can give massive traffic to your website.

 

The reason why your pins at Pinterest can be working for a long time is that Pinterest is actually a Visual Search Engine, and work the same way as Google, but just with more visual images.

 

Pinterest has over 175 million users and is growing rapidly every single day, and When people log on to Pinterest, they’re usually searching for something specific and will type it up in the search box at the top of the page (recipes, DIY’s, blogging tips, etc!)

 

Therefore, using Pinterest THE RIGHT WAY to market your online business or blog is super powerful for increasing your page views and even bringing in viral traffic to your blog/website. If what you do is at all visual (and you can create a Pinterest graphic for just about any kind of blog post!), then Pinterest can help grow your business or blog/website.

Here are some important tips to help you grow your blog/website with Pinterest:

 
1. Sign up

Sign up for a free Pinterest business account to get access to analytics, which will help you to see which pins are doing well and therefore are opportunities for creating more similar content.

You can create your Pinterest business account – Click Here 

 
 
2. Create a Great Pinterest Profile

Your Pinterest profile consistsof three things:

  • Your profile picture. You can either use a high-quality photo of yourself, your logo, or another photo relating to your business.
  • Your name. This can be your personal name or business name, or both.
  • A short 160 character bio that describes what you do or how you help other people.

Now (2) of these spots in your profile are prime real estate for your core keywords.

  • Your name – You can use two of your most important keywords here along with your name and or business name. For example, my name is Morten // Blogging Tips For Money // Making Money Online 4 You
  • Your bio is also a great place for your secondary keywords. You only have 160 characters so be strategic! Explain what you do and it can also be a good idea to include a call to action. For example, you can include a link to a course to help you collect more email subscribers and grow your email list. If you don’t have any freebies for people to grab then leave your website address.

Tip: Also see what people are searching for on Pinterest by going into the search bar and look for related keywords under a broader keyword.

For example, type in the search bar “blogging” and then underneath you will find the most popular search terms for that keyword. You will find blogging for beginners, blogging tips, blogging for money, blogging ideas, and so on.

Use these related keywords in your pin and board descriptions to make sure your pins are coming up when people are searching for them.

 
 
3. Optimize your Pinterest Profile

Next, make sure that your Pinterest page is optimized before you start doing anything else.

Therefore, I recommend you to create at least 5 – 10 Boards within your niche to start up with.

  • Place your most popular boards in the top 2 rows. You can also add any relevant seasonal boards to the top as well. When the season is over, simply move them down to the bottom.
  • Delete/ make secret any boards with fewer than 10 pins in them or boards that are not suited to your brand. (This is great for personal boards too).
  • Change board names to keyword rich names. For example: don’t be cute or catchy with board names. Instead of “Let’s Eat” name your board “Quick and Easy Dinner Recipes”.
  • Make sure that every board is optimized with a keyword rich description, so it shows up in the searches.

Keywords are the key to winning at Pinterest because Pinterest is a Search Engine. I can’t emphasize this enough! Pinterest is a search and discovery tool and you need to get seen in the search.

The only way you will show up is if Pinterest knows what your pins/boards are all about, and you show that by your pins/boards description and keywords.

Here is how you research keywords for your board names:

  • Go into the search bar on Pinterest and type in one of your keywords. Keep this a broader keyword.
  • Look for the related keywords that show up under the search bar (in the colored boxes) to see what is most popular under that keyword. Name your boards with these long-tail keywords.
 
 
4. Get your first relevant 100 followers at Pinterest

Here is the strategy to use when you are just starting out at Pinterest:

  • Go to the Pinterest search bar and type in a relevant keyword for your niche. Try using one of your board names.
  • Under the search bar, there are categories (pins, boards, and pinners). Then you click on “boards” and start following the boards that come up from your keywords.
  • Follow the first 50 boards. Try to do 100 today if you can. This should only take you a few minutes.
  • Ideally, you should get followed back by 10-20% of people’s boards you followed.
  • So if you follow 50-100 boards today you should gain about 5-20 new followers, and doing this within 1 week, then you should be able to have around 100 relevant followers (followers interested in your niche) at Pinterest.
 
 
5. Get more followers to your Pinterest Account

Here I will show you some easy things you can do right now to help you grow your followers on Pinterest.

You should be sharing a link to your Pinterest business account on your blog/website as well as other social networks to gain more targeted followers.

Here are some ideas to get more followers on your Pinterest account:

  • Create a “Pin it for Later” post. Find the pin you want to promote (in Pinterest) and copy the URL link. Then copy the image of the pin to your camera roll. Go into Facebook or Twitter and upload the pin from your camera roll and then add the text “pin it for later” with the URL link. I do this on my Facebook page every week. I call it the “Pin of the Week.” I find something my audience will be interested in and follow the above steps to share it out.
  • Share your Pinterest profile or a specific board. Ask your followers to follow you or a specific board. This is great for any seasonal boards you have. Just grab the link and share with your followers on Facebook or Twitter.
  • Add a Pinterest tab to your Facebook page. I use the Woobox app found here – Click Here 
  • Send an email to “Follow me on Pinterest” to your email list.
  • How to tweet a pin. This is easy if you have Twitter linked to your Pinterest account. Whenever you pin something you have the option to share it to your Twitter account as well.
  • Follow other users on Pinterest, that is in your niche and often they will follow you back.

Try to implement one or more of these tips today and often you can watch your followers grow.

 
 
6. Create Pins at Pinterest that get clicks

It is important that you make your pins visually appealing so that people want to click at your pins.

This is probably the most important factor in whether your pin gets repinned. Yes, the content can be great but without a compelling image and click-worthy headline, your amazing content will go unnoticed.

 
Here are some useful tips for great pins:

 

Find great free images for your pins:

So how do you find great photos for your pins ? Well, there are plenty of great free stock photo sites. Some of the free photo sites I like:

 

You Don’t Need To Be a Designer to create your pins:

You don’t need to have a degree in design to create beautiful images for Pinterest. Here is a free site I use to design images for my pins.

https://www.canva.com/ – Canva is very easy to work with even with no experience and you can find a good YouTube video about how to work with Canva here – Click Here 

 

Brand Your Images:

  • Pick 2 fonts to use, and use them consistently.
  • Always put your business name and/or website address in the image.
  • Make sure your text is easy to read.
  • Create a brand template, this makes it easy to create new images quickly for every new pinnable image/graphic. As well as keep things consistent.

 

Use the Right Size Image for your pins:

  • An image size with a 1:2 ratio has worked fine for me. In Canva the Pinterest templates are 735×1102, but you can also create pins with your own dimensions, and for me I am using Pinterest templates with the dimension 600 x 1200, to stand out from the standard sizes of the Canva templates.
  • Taller images stand out on Pinterest
  • Consider adding multiple photos for a pin containing steps.

 

Describe Your Pin

You should always put your pins description in your images and also use ALT (alternative text) tag.

Use popular keywords to make sure they will show up in the Pinterest searches and Google search. Pinterest will automatically add your alt tags to the pin description when someone pins from your site.

 

Create more pins for one URL

Create 2-4 different pins for one URL (blog post or product) and try switching different headlines and photos out to increase your chances of going viral. The more pins going to one URL the better.

 
 
7. Automate your pinning

The key to winning at Pinterest is pinning consistently. This means that every single day you need to be pinning anywhere between 20-40 pins.

How can you find the time to do this with all the other stuff you got going on ?

You use the right tool for this called Tailwind, that will automate your pinning.

 

Scheduling pins are one of the most popular pinning strategies because it provides three great benefits:

  • It publishes your pin during the best possible time (when your followers are most likely to notice your pins).
  • It spreads your pins over time to avoid overwhelming your followers and increase the chance of engagement.
  • It makes your schedule more flexible. You can have daily activity on your boards without a daily pinning chore.

 

Therefore, if you plan to start with Pinterest I highly recommend you check out Tailwind to save you a TON of time! Tailwind is a scheduling platform that allows you to bulk schedule your pins, join tribes to grow quickly, and keep an eye on important analytics for your profile and pins at Pinterest.

Here is a good video about how Tailwind can help you pinning at Pinterest – Click Here 

If you want to try out Tailwind I can give you a free month of Tailwind – Click Here 

 
 
8. Analytics: Know where you stand with your Pinterest Account

When you have a business account at Pinterest, then you have access to Pinterest analytics, and it is a great way to see:

  • How many people are seeing/interacting with your pins ?
  • What people love most from your profile and blog/website.
  • What people are pinning from your site.
  • Who your Pinterest audience is and what their interests are.

Therefore I recommend, that you get familiar with your Pinterest analytic’s because this is a very valuable resource for you.

You should be pinning things your audience will find valuable so they have a reason to follow you and repin your pins.

And the only way you can see what your audience is clicking on and saving is to view your Pinterest analytics.

You can create your Pinterest business account here – Click Here 

 
 
9. Join Pinterest Group Boards related to your niche

Group boards are Pinterest boards with multiple contributors and each contributor can add new content to the board and it is an amazing way to get your pins in front of other boards followers.

Most Pinterest Group Boards will have rules that you need to follow. Typically, you can find the rules and instructions on how to apply to a Group Board in the board’s description.

Therefore, one important thing that contributes to your Pinterest growth is the use of Pinterest Group boards.

A group board works just like a regular Pinterest board except there’s one difference — other people are also allowed to pin on the board as well.

 

Pinterest Group boards have the potential to:

#1 Boost your followers

When you’re on a group board with other contributors you could get a follower boost.

Let’s say someone is scrolling through Pinterest and comes across an account that owns or contributes to the group board you are on.

If they click “follow,” they will end up following all the boards the member is part of or following that specific board.

This means that whenever you pin to the group board, there’s a chance it might end up on their feed!

#2 They increase your number of repins

Since you and many other contributors are adding pins to the group board, this means that more people will be seeing your pins.

Many group boards have the rule that if you pin to the board, you must also repin other contributors’ pins as well.

This keeps the engagement on the board up and you have a higher potential for your pins to go viral.

 

What to look for in a Pinterest Group Board:

– Quality – You want to join Group boards that are filled with quality pins. Make sure the pins look good and match what the board is about. You don’t want to join spammy Group boards that are random and have no relation to the Group Board description. Those kinds of Group boards will not benefit you in any way.

– Relevancy – When joining Group boards, you should be looking for ones that are relevant to your blog/website + to your niche. It doesn’t make any sense to join Group boards that do not relate to what you blog/website about. It won’t help you and it won’t help your followers either. It will be a dead-end for you and cause little to no relevant traffic.

– Contributor number – You want to join Pinterest Group boards that have a decent amount of contributors. Not too little and not too many. So a Group board with 10 contributors would not be beneficial for you and neither would a board with 1,000 contributors. I tend to join groups that have 50-200 contributors and that seems to be the sweet spot for me.

 

Where to find Pinterest Group boards:

There are two ways I look for Pinterest Group boards to join.

One way is PinGroupie – https://pingroupie.com/ – which is a whole database on Pinterest Group boards, how many contributors they have, and how many followers they have.

It’s a great resource to start out with to find relevant Pinterest Group Boards and I highly recommend it.

The second way I look for Group boards is the old-fashioned way.

I browse through pinners in my niche and see what group boards they’re part of.

It’s pretty straightforward!

Another way is, that you can also check out the Facebook group – https://www.facebook.com/groups/pinterestboards/

 

One final tip on Pinterest Group boards:

One thing to keep in mind when it comes to Pinterest Group boards is not to overdo it.

Pin relevant pins to the Group board but focus more on pinning to your own boards.

I recommend pinning 60% of your pins to boards you own and about 40% of pins to Group boards.

Pinterest recently started putting more weight and emphasis on your own boards so continue pinning to your own without becoming spammy in Group Boards.

Keep it balanced and do it a little of both!

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