Social Media Marketing is an important factor when promoting your business online.
Building a social media audience is important for social proof. As new people encounter your blog, they will want to understand your authority and expertise before taking your advice. The number of followers you have supports that. And while yes, some organic reach has declined, it’s not gone. Not even on Facebook. In fact, platforms like Pinterest is generating more organic reach for blogs than ever before.
But I will recommend this when you are working with Social Media Marketing.
– Pick one Social Media Platform and master it the best way –
One big mistake I made when I first started out with Social Media Marketing was trying to be on every social media platform possible. Based on my experience with this I have to say, that this is a terrible approach because it is not possible to manage, learn and focus at so many platforms at the same time.
Therefore, when you start out promoting your business online I highly recommend you choose one of the “big” social media platforms and master this platform inside and out (Facebook, Pinterest, Twitter, Instagram).
If I had to start over again I would have focused 90% of my attention on Pinterest and put the other platforms on autopilot using a scheduler like Buffer.
Each platform is very different and it will take time and effort to master each one.
Focus on engagement and growing true followers. The last thing you want to do is have a bunch of “ghost followers” that never interact with your posts.
When I first started with Social Media Marketing I struggled for months upon months trying to learn them all at the same time. BIG MISTAKE.
As mentioned I recommend mastering ONE social media platform at a time and put the others on autopilot. Using a social media scheduler like Buffer, Hootsuite or Tailwind is an absolute
Even if you only focus on one Social Media Platform, then make sure you at least create an account on all the big social media platforms. Your business should all be branded with the same: name, look, feel, etc. This makes it super easy for people to find your business on all the Social Media Platforms.
Check out to make sure your social media profiles are all available when you are purchasing your hosting & domain name.
The key Social Media Platforms to consider are:
- Facebook – Page for social proof and advertising, group to build community.
- Pinterest – Blog branded account for own pins and sharing others’ pins.
- Instagram – Blog branded account for own pictures and stories.
- YouTube – Channel for videos.
- Twitter – Profile for own tweets and retweeting relevant content.
- LinkedIn – If your content appeals to a professional audience.
Realistically, you could spend way too much time on social media. It’s important to choose one or two platforms where you will focus and then set any others to largely run on autopilot by using social media scheduling.
My strategy is currently to focus my highest energy on Pinterest. My secondary focus is Facebook, in particular, my Facebook groups. By tracking my analytics I can see both these are driving both my highest engagement on platform and the highest click through to my blog.
Here is a short overview with the most important Social Media Platforms, that I know of:
Unless you feel extremely comfortable with another social media platform I recommend you to start with Pinterest. Pinterest is bloggers goldmine for driving massive amounts of traffic to your website.
When someone goes on Pinterest they are not looking to engage with others. They are searching for a specific topic or problem they want an answer to. Provide it for them by
creating awesome quality content and great looking pins at Pinterest.
To be successful on Pinterest:
- Make a business account – It is easy and free.
- Enable rich pins.
- SEO optimize everything (board names, descriptions, profile, etc)
- Create 2-3 beautiful looking Pinterest pins for every article you make for your website.
- Join high-quality Pinterest group boards related to your niche.
- Automate your pinning with Tailwind.
It’s a good idea to pin between 20-40 pins a day. Test this for yourself, but I have had the best results staying within that range.
If you plan to start with Pinterest I highly recommend you check out Tailwind to save you a TON of time! Tailwind is a scheduling platform that allows you to bulk schedule your pins, join tribes to grow quickly, and keep an eye on important analytics for your profile and pins at Pinterest.
You are probably very familiar with Facebook. For your business, in my opinion, it is not as easy of a social media platform as you would think. Being a business is completely
different from posting on your personal Facebook page.
The goal of having a Facebook page for your business is to become an influencer, resource, and an engaging community. Don’t just slap your newest posts up once a week and call it a day!
To be successful on Facebook:
- Post often starting out 3-5 times per day.
- Post when people are online (morning, lunch, before bed).
- Post 75% of others content and 25% of your own.
- Pictures and videos get the most reach.
- Always try to create a discussion or get people engaged with your posts. Ask questions!
- Try to respond to anyone that engages with your content.
- You may also want to consider creating private Facebook groups for your blog/business. Facebook is a really great place to connect with your readers, establish a community, and build trust.
I also want to mention, that in my opinion, Facebook is a very good paid marketing platform. So if you consider using paid advertisement I recommend taking the time to learn how to run targeted Facebook ads and your blog/business can see incredible success from the start.
Twitter is an excellent social media platform to network with other bloggers, editors, and influencers. From my experience, Twitter is not going to drive massive amounts of traffic to your website though.
I have used Twitter to features on popular websites, and create amazing Twitter discussions with my personal finance community.
To be successful on Twitter:
- Post anywhere from 5-50 times per day.
- Use 2 hashtags in every post.
- Post a variety of content (pictures, videos, articles).
- Engage with your followers!
I am by no means expert on Instagram, but I have talked with many bloggers that do very well on the Instagram platform. This platform works especially great for fashion, lifestyle, and cooking blogs.
Instagram is a great way to connect with your readers on a more personal level by building that relationship even stronger.
To be successful on Instagram:
- Post often 1-2 times per day.
- Use high-quality relevant pictures.
- Create a list of the best performing hashtags in your niche.
- Use all the 30+ hashtags that Instagram will allow on every post.
- Engage with your followers!
- Use Instagram stories as you would snapchat.
Now you are probably wondering how much time I spend on my social media platforms. This might shock you, but only around 2-3 hours per week. Most of this time is spent engaging with my readers.
I automate across the boards mainly using Tailwind for Pinterest, which I focus on with my business.