Making Money Online 4 You » Manage Pay Per Click – Here Are Some Useful Tips

Manage Pay Per Click – Here Are Some Useful Tips

Manage Pay Per Click
Manage Pay Per Click
Manage Pay Per Click
Manage Pay Per Click

PPC stands for Pay Per Click, and is a billing form that you often use when advertising online. As the name says, PPC means paying per click, as opposed to, for example, CPM (Cost Per Thousand), paying per thousand impressions.

Search engine advertising is one of the most popular forms of PPC, and Google is the main player on the market with their AdWords advertising, which allows you to purchase ads in the Google search results, as well as on the Google Content Network, which consists of all websites that make use of Adsense as earnings form on their website.


How does PPC work in practice ?

Each time a user clicks on your ads, the user is sent to your site and that is what you pay the search engine for. PPC ads should be set up to give you a positive ROI (Return On Investment), but it’s far from everyone who drives profitable advertising from PPC. However, it is absolutely the goal of running PPC, and it can be done for just about everyone.

Some also choose to use PPC as branding because they may have strategic keywords for which they will be represented.

In order to get started with PPC advertising it is important that you first take a look at your products and find out how much a sale may cost you so that you still have a positive business. And it’s completely tied up with the profits you may have on your product.

It is always easier to get a positive experience with PPC advertising if you have a high profit on your products and thus spend some money on clicks. Let’s say you have a product for $ 100. This product earns you $ 50 each time a conversion is made. Let’s say you want to earn a minimum of $ 25 per product you sell, yes, then you have $ 25 to advertise for each product you sell, which would be a great starting point.


There is a big difference between click prices

Depending on where you advertise and what type of products or services you are advertising on, click prices will vary considerably. This is because PPC advertising is basically a bid system. If many others offer the same product, they will bid the price, and therefore it will be more expensive for you as advertiser to be present on the keywords relating to this type of product.

Conversely, it is also possible to find very cheap keywords if you do your research properly and not only search for trophy keywords, which are the top-genetic keywords for your niche/industry, an example of this could be kitchen equipment.

A broad keyword that covers many partial keywords, this type of keyword, will often be those that everyone wants to be present on, and therefore these will also be the most expensive ones. However, it is far from certain that it is also the best converting.

Here are some useful tips about how to manage pay per click


Manage Pay Per Click – Be sure to have the right campaign settings in Adwords

First of all you have to create a Google Adwords account through your Gmail account. When you have created you Adwords account, then log in to your Google Adwords account, choose a campaign -> Press Settings and under ‘Ad rotation’ select ‘Rotate’ and NOT ‘Optimize’. If you choose to rotate, your ad text will be shown 50/50.

However, if you choose “optimizer” that Google automatically suggests, then Google chooses to display the ad with the highest Click Trough Rate, and not necessarily the highest conversion rate.

SO ! Set your campaign settings to rotate and let’s get started optimizing your Adwords ad text!


Manage Pay Per Click – Enter the user’s place and meet their needs

Try to imagine what a user searching for what of your keywords the user could really be interested in and meet the needs as well as possible in your ad text. If a user searches for ‘cheap computer’ then focus on the price of your ad group and your head ad text.

If the user is looking for ‘gaming computer’, then focus on how good the computer is to play with. If a user searches generally, then give the user a general ad.


Manage Pay Per Click – Use the dynamic keyword insertion (DKI) in the header.

When you type {KeyWord: Keywords}, ‘Keyword’ will automatically be replaced with the keyword in your ad group that has enabled the ad. So if you have the word ‘buy computer’ in your ad group and your headline, your ad text is {KeyWord: computer}. Then the header will automatically switch to ‘Buy Computer’.

By using this method, your headline will often be identical to the user’s search, after which the headline in your ad text will be bold. When the user searches on Google and sees a bold caption ad text that matches your search, you will of course get a high Click Trough Rate (CTR).

You can use both {KeyWord: Keywords} in the header, line 1, line 2, and not least at your display URL in your ad.


Manage Pay Per Click – Remember Call-to-Action in the Adwords ad text

Tell the user what you want them to do. If you want them to sign up for your newsletter, type ‘Join us Newsletter’. If you sell items, type ‘Buy Now!’ A good Call-to-Action in an ad text can determine whether the ad will work or not.


Manage Pay Per Click – Is your ad text unique ?

If all of your competitors use Dynamic Keyword Insertion on a given search, it may be a good idea to create a somewhat atypical ad that may not match the user’s search.


Manage Pay Per Click – Less is more

It’s not necessarily a plus to exploit all the characters you need to write in the Adwords ad. If all the other advertisers make use of their text 100%, then you may be much more eye-catching with a clear short ad text. Try to stand out from your competing ads.


Manage Pay Per Click – Always split your Google Adwords Ads

You must always have 2 different keywords per. Ad group. There is no excuse for not having 2 Ads in each ad group. It takes only 5 seconds to copy your best ad text and make a test with a new Call-to-Action.


Manage Pay Per Click – AIDA model for Adwords Ads

You can be inspired by the AIDA model when creating your Adword texts. AIDA model consists of Attention, Interest, Desire, Action. Does your ad draw attention ? Does it give interest ? Does that user’s wish fulfill ? And does your ad call for an action ?


Manage Pay Per Click – Little change, big difference

Let me guess .. If you google your brand. Ex., then you have either;

1. Not chose to spend dollars at Adwords on your brand as keyword ? 
2. Written a boring general ad text that leads to the front of your website ?

Now, try something new.

The majority of those looking for your brand already know your website / name. They may have been recommended to you by a friend, traded before or something else.

But have you tried to land your ‘brand visit’ on a page other than your front page ?

Try making 2 ad text that rotates 50/50 in an ad group ONLY with brand keywords. You are writing an ad that is suitable for your “front page” and you are doing an ad that is either super-current for your product, a crazy good offer or something completely third.

Perhaps you get fewer conversions, maybe you’ll get more. When the day is over and the test is significant, then you can see how many dollars you have earned on each ad. The beauty of Adwords 🙂 – you can split test your ads, and once you’ve found the best ad, you’ll obviously keep optimizing and optimizing and … If you try the experiment to find the best ad for you.


Manage Pay Per Click – A few quick tip for Ad optimization

You can test everything, but to give you something specific to test, try the following:

Does your Ads text still gives meaning if you switch on line 1 and line 2 ? If yes, then try
Press your message + Call to action in 1 line and use the last line for a smiley: “:)” – You have not tried it well ? I do not guarantee it works – But I’ve seen Line 2 with a smiley work better than 5 other texts.


Manage Pay Per Click – The classic

Test, then test again and continue testing

If you want to make the most of your Ads text optimization, you really need to take your testing seriously, aim for the best performance, get blood on your teeth, learn from your mistakes and be eternally curious to test everything, You will be expert by testing and testing again.

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