Search engine optimization or SEO is the work of making a website visible in various search engines. In these years Google has become such a big key-factor in finding content on the internet, so it’s primarily Google we’re trying to get along with when we are doing SEO work, and it’s done through constant optimization of our website and the universe around it.
The algorithm at Google has the recent years become more and more sophisticated, and today it is really difficult to “cheat” Google with ranking of your website, by purchased links, cloaking and worse SEO things. Therefore, I will not waste either your or my time describing these old Black Hat strategies, which could very easy risk to affect your website’s ranking in a negative way.
Instead I will give you a number of on page SEO tools that you can use to improve your rankings with Google, making your website better accessible to Google’s users.
Some of these tools are very quickly to get started with, and you’ll be surprised at how fast some of these improvements can move your website in the search engines. However, there is a difference between how long it will take before you can see your on page SEO efforts in your websites ranking.
For example very good optimized page titles and content on your web-pages, you will often see a change in your rankings after a few weeks, while results from, for example, link building – off page SEO – will more give an effect in the long run.
A proper On page SEO of your web-page is one of the cheapest and most effective ways to increase traffic and sales at your website, and good on page SEO will help your website to be well-placed in Google’s organic search results for relevant keywords.
Therefore, in this article you receive some On-page SEO tips that can increase your websites visibility on Google.
We will talk about these on-page SEO tools:
- Keyword research analysis.
- Website architecture.
- Page Title.
- Meta description (Summary of the page).
- Page URL (Address).
- Writing good and unique texts.
- Describe your photos/image (Alt text and image titles).
- Use relevant internal and external links on your webpages.
- Page speed of your website
- Set up tracking.
- Conversion rate.
What Is An On Page SEO – Start with a good keyword research analysis
A good keyword research analysis will find relevant keywords that your customers use (there is not many sales in being # 1 on keywords that nobody, or maybe only few, uses), with low competition. If you already have a pool of keyword data paired with your website, look especially for the keywords that convert well.
You can start your keyword research this way:
- Start brainstorming relevant keywords for your products/service based on your know-how about your niche.
- Ask your family and network what they think of when relating to your products/service. Often that can give you new inputs for relevant keywords.
- Check your competitors, for what they are using of keywords.
- Find inspiration in Google search results.
- Find synonyms.
Next step is to use Google Keyword Planner and/or other good keyword research tools to find the most relevant keywords with good monthly searches, and low competition.
What Is An On Page SEO – Think SEO into the website structure
A websites structure and navigation architecture can be divided into the following elements:
Width : The wider architecture you have at your website, the more different topics you often have in the top-menu, and thus get clicks away from the front page.
Depth: Depth is about how many levels you choose in your websites architecture. The more levels you have, the more clicks away from the front page you will have the content of the specific webpage.
The art is to find the Golden Midway, making it easy for both users and Googlebot to find all categories and product pages at the website. It is also important to have a sitemap for your website, because this will help the Google-bot to find and index your websites in a good and efficient way.
A good structure and easy navigation is also important to the visitors of your website, because if it is easy for the visitors to find things and get around on your website, they will also often be longer at your website than if you have an unstructured website. The time users spend on your website is also something that affect your websites rankings.
What Is An On Page SEO – Optimize the page titles
Each page of your website has a field where you can write the page title and this field is used as a headline in Google search results.
The page’s title is of great importance to your websites rankings in Google search results. Therefore, it’s important that you include the keywords or search phrase that you want the single webpage to be searched for.
Google has redesigned their search results, meaning that the portion of a title displayed in Google search results now depends on how much a title is in width in pixels. Each letter is no longer equal in width (pixels).
It is now recommended that a page title does not exceed approx. 600 pixels (about 60 characters) in width. However, if a page’s title is, for example, 700 pixels wide, then Google chooses to cut that part of the title away that exceeds approx. 600 pixels.
However, it does not mean that the keywords that may be at the end of a title, and after the 600 pixel border, do not matter what the page may look like in Google search results. It just limits the possibility of communication, and can therefore adversely affect the click rate (CTR) if titles are not adapted to Google’s redesign.
Take care of these rules when you write page titles:
- Write a unique title for each and every page at your website, and remember to include relevant keywords in the page title.
- The first 600 pixels of a title are visible in Google search results, and are therefore of great importance to your page’s click rate in Google search results.
- The content in the title continues to impact on what a page will be able to count on in Google search results.
- We must assume that Google in the future will weigh the keywords within the first 600 pixels (about 60 characters) higher. So you do not need to create the titles on all
your pages now and here, but you should work on it on a regular basis.
To check how much of a page title is within the first 600 pixels, you can use this free tool to check page titles – https://moz.com/learn/seo/title-tag – Click Here – where you can see
how your title tag will look like in the search engines.
What Is An On Page SEO – Write good meta descriptions on your webpages
Your meta description is the two-line text that is below your page title in Google. This text should be short and accurate, and like your Title Tag, describe your content for the user.
Your webpage meta description does not affect the rankings in Google, but it is very important for a webpage’s click rate, that you have a good meta description, because the text is used as a teaser text in Google search results. This means that if you write a good and selling text, then a visitor is more willing to click the link to your website.
Write a unique meta description between 100 and 300 characters to the single webpage of your website. It is important, that you in the meta description communicate exclusively to users and not to search engines.
Note, however, that keywords in description are highlighted boldly, so if you can include some keywords which the webpage is optimized for, you will hereby get your meta description more visible at the search engines.
What Is An On Page SEO – Include key keywords in the page URL
The single webpage URL is also included in Google search results – and affects both ranking and click rate.
Make sure the most important keywords are included in the URL (URL) for the single webpage, and make sure to separate the individual keywords in the URL with hyphens.
What Is An On Page SEO – Keywords in headlines
The headlines of your webpages also have an SEO impact, and they also greatly influence the user’s perception of your content. Therefore, use only keywords in your headlines when it is fully eligible, as you may risk confusing potential customers.
There should only be one headline per webpage, and this should be set as pages on an H1 tag. If you have a longer text, you can divide it into two or more sub-sections with each sub-heading. This makes the text more transparent and readable, and these subheadings should be put on pages with H2 tags.
What Is An On Page SEO – Write good and unique quality texts
It may sound simple, but the content of your website is the most important factor for how Google chooses to rank you in search results. Google is committed to delivering relevant quality content to its users, if Google is not able to deliver relevant quality content to Google users, Google will not have any business.
Therefore, the better and more relevant your content is, the better is your websites chances of a top ranking in search results. Remember that the content of your website should be unique. You risk getting penalized by Google if you use duplicate content at your website. As a rule of thumb, at least 80% of the text on a page must be unique.
I always recommend that you write articles with a length between 1000 and 2000 words for most of your articles. With this length of an article it gives you a good basis to cover relevant topics within your niche with quality content.
What Is An On Page SEO – Describe your photos/image (Alt text and image titles)
When you add a picture to your website, then it is important that you use the webpages keyword/keyword phrase at the “alt text” of the picture. Google also reads your image
“alt text” information. It also helps your webpage rankings, and further your images can be shown in Google’s image search.
What Is An On Page SEO – Make use of internal and external links in your articles
Links are the guides on your website. They tell both Google and your users what content you have and how to find it. In connection with SEO it is important that your links have anchor text, which, in short, is a few words which describe where the link points.
Google does not get much information if a link only says “Click here”, but if you give the link a short description in the link’s anchor text, you give both Google and your visitors a better idea of what to expect with a click at the link.
It’s important that you link internal between your webpages, where it is relevant, because you show Google that you have more pages within your website, dealing with related topics within your niche.
If you have many of such relevant internal links, Google will over time look at your website as an authority website within your niche (if you have at the same time quality content on the web pages) and it will affect your ranking in a positive direction.
In addition to internal links, it’s also important that you have external links to relevant authority’s pages in your niche when it is relevant, as these external links show Google that you are willing to help your visitors with quality content on other web pages, and it is also a good factor for your website’s ranking.
What Is An On Page SEO – Page speed of your website
Another important feature about your websites rankings is how fast your website is loading. A slow page speed of websites means that the Google bots can crawl fewer pages using their allocated crawl budget.
Therefore Google has indicated that the websites page speed will affect the websites ranking in the search engines. Longer load times will also have a negatively affect to the visitors of your website.
Here are some of the things you can do to increase the speed of your website:
- Optimizing the coding of your website.
- If you are using redirects of your website, reduce these.
- Leverage browser caching, so when a visitor comes back to your site, the browser doesn’t have to reload the entire page.
- Improve server response time.
- Optimize images, so that they are in the right file format.
What Is An On Page SEO – Set up tracking and trace where the gold is
Be sure to track your website with Google Analytics and Google Search Console – Tracking gives you valuable data so you do not have to make decisions on your stomach feel, but
making decision based on facts. Tracking is very important for making the right decisions about what to focus on with your business in the future.
What Is An On Page SEO – Traffic is not all – remember to also check up with the conversion rate
Good SEO can give you lots of more relevant traffic and thus more potential customers on your website. But the goal is to increase sales, and it requires relevant traffic to convert to real customers.
Make sure to have clear call-to-action on all of your landing pages, write both SEO-friendly AND user-friendly texts, take user tests and set up A / B split tests to constantly improve your conversion rate.
Remember: TRAFFIC x CONVERTING RATE = SALES.